Reviews as a Marketing Tool
Online reviews are now a significant aspect of online presence.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Business enterprises should take advantage of this knowledge to win more customers. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. Google places reviews displays three reviews at ago. The configuration options allows for redesigning of the review panel.
Another common site for reviews is Yelp.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.
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